Fashion Link has the potential to become a strategic partner for all the brands that are planning or have already started a range expansion thanks to brand licensing operations for bags, leather goods, small leather goods and fashion accessories in general.
The analysis of a licensing project starts with the study of brands which are already part of the portfolio and the comparison of their placement and marketing mix. The following step is the analysis of the “brand identity”, in order to understand and reproduce the distinctive characteristics of a brand in the licensed product categories.
Concerning the distribution of products, Fashion Link relies on a sales network of over thirty qualified retail representatives who cover the Italian territory. Concerning the European territory, Fashion Link can count on already established trades not only in the major European countries but also in other continents.