The development of own labels projects begins with the singling out of a market opportunity, which may hide the potential to create a new brand with an own stylistic identity.

Fashion Link’s working team consists not only in members of the internal staff, but also in a dense network of external collaborations to create a concrete business project in the fashion world.

The first stage of product’s development is the analysis of the Research & Development Department and it ends with customer satisfaction surveys conducted by the Marketing Department. Then the whole process restarts again from a “customer oriented” perspective, rather than a “product oriented” one.

Licensing

Licensed labels: it refers to the products whose brand name has been licensed to the company so that the company directly manages all the phases of the production and distribution chain.

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Licensing

Licensed labels: it refers to the products whose brand name has been licensed to the company so that the company directly manages all the phases of the production and distribution chain.

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Private labels

Private labels: Fashion Link offers its support to private trademark owners and provides them with the final product ready for sale in their shops or through their own sales network.

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