The development of own labels projects begins with the singling out of a market opportunity, which may hide the potential to create a new brand with an own stylistic identity.
Fashion Link’s working team consists not only in members of the internal staff, but also in a dense network of external collaborations to create a concrete business project in the fashion world.
The first stage of product’s development is the analysis of the Research & Development Department and it ends with customer satisfaction surveys conducted by the Marketing Department. Then the whole process restarts again from a “customer oriented” perspective, rather than a “product oriented” one.